Where all brides are beautiful.

About Us


We are a Bridal Boutique Located in New Ulm, MN

 We take great pleasure in showcasing our style and love for everything bridal! We have been in the wedding industry for many years. Our amazing team will work with you to find your dream dress, along with all of your bridal parties needs. We are here to help, inspire, and create the exact look you want for your special day!  


We have the Experience and High Standards

Our Owners and Store Manager have been in the Industry for over 50 years combined! Being we have been in the wedding industry for so many years, we know it inside and out, and we understand the incredibly high standards you expect when it comes to an occasion as meaningful as a wedding. We look forward to the opportunity to meet and hear about the unique details of your special day! 

  • Check out our Bridal Collection
  • View some of our top Bridesmaids
  • Frequently asked questions


Our Shop Hours

Sunday & Monday: CLOSED

Tuesday & Wednesday: 12pm-5pm

Thursday: 12pm-6pm

Friday: 12pm-4pm

Saturday: 10am-2pm

Contact Us

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

Ashlee Bridal

2 North Minnesota Street, New Ulm, Minnesota 56073, United States

(507) 380-5185




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